Case Study

1iQ: Crafting an Immersive 3D Landing Page for a US-Based AI Construction Platform

3D Landing Page for AI Construction Platform

Client

1iQ (United States)

Service

Website Design & Development

Industry

Construction Technology

Website

1iq.ai

About the Client

1iQ is a US-based startup building an AI-powered platform for the construction industry. Their tool helps construction teams make smarter decisions using real-time data and artificial intelligence. They needed a landing page that matched the innovation of their product — something visitors would remember.

The Brief

The client had one clear demand: the landing page must feature 3D content. They wanted visitors to feel the scale and intelligence of their platform the moment they landed on the site. Beyond the visuals, the page had to be fast, mobile-friendly, and designed to convert visitors into users — all while meeting the high design standards expected in the US SaaS market.

The Challenges

1. Bringing 3D Into the Browser

3D content on websites is still uncommon for a reason — it’s heavy, complex, and can slow everything down. The client wanted an animated 3D cityscape that users could interact with by simply scrolling. Making this work smoothly across different devices and screen sizes was our biggest challenge.

2. Keeping It Fast

A beautiful website means nothing if it takes too long to load. With 3D models, video backgrounds, and rich animations, we had to find the right balance between visual impact and page speed.

3. Making Scroll Feel Cinematic

The client wanted the entire page to tell a story as users scrolled — from the hero section all the way down. Every animation, every card reveal, and the 3D scene itself needed to respond to the user’s scroll position seamlessly.

4. Mobile Responsiveness

3D-heavy websites often break on mobile. We needed to ensure the experience remained polished on phones and tablets, not just desktops.

Our Solution

3D Model Design in Blender

We designed the 3D cityscape model in Blender, creating an animated city that visually represents construction intelligence. The model was carefully optimized and exported as a GLB file — a lightweight 3D format built for the web — ensuring it could load quickly without sacrificing visual quality.

Blender workspace — designing the city model

Wireframe view of the building model in Blender

Bringing 3D to Life with React Three Fiber & Drei

We used React Three Fiber — a powerful React-based renderer for Three.js — to embed the 3D scene directly into the website. Combined with Drei, a helper library that simplifies lighting, camera controls, and environment setups, we created a realistic 3D experience complete with shadows, reflections, and smooth camera movement — all running inside the browser.

The 3D city animates as users scroll down the page, creating a “scroll to explore” effect that makes the experience feel interactive and engaging.

Interactive 3D cityscape that animates as users scroll through the page

Buttery-Smooth Scrolling with Lenis

Native browser scrolling can feel rough, especially when animations are tied to scroll position. We integrated Lenis Smooth Scroller to replace the default scroll behavior with fluid, natural-feeling motion. This made every scroll-triggered animation — from card reveals to the 3D scene — play back like a movie rather than a slideshow.

Scroll-driven storytelling in action — animations, card reveals, and 3D scene responding to scroll

Scroll-Driven Storytelling

Using GSAP’s ScrollTrigger, we choreographed the entire page like a narrative:

  • The hero section’s overlay gradually fades as you begin scrolling
  • Feature cards slide into view one by one at just the right moment
  • The 3D city scene pins in place and animates in sync with your scroll
  • Core value sections reveal themselves through a pinned carousel effect

Mobile-First Responsiveness

3D-heavy websites often fall apart on smaller screens. We made mobile responsiveness a core requirement from day one — not an afterthought. Every element was designed to adapt gracefully across breakpoints:

  • Adaptive 3D rendering — On mobile devices, the 3D scene scales down and adjusts camera angles to maintain visual impact without overwhelming smaller GPUs
  • Touch-optimized interactions — Scroll-driven animations were tuned for touch gestures, ensuring the same cinematic feel on phones and tablets
  • Responsive typography & spacing — Font sizes, padding, and margins scale fluidly using clamp() and relative units, keeping readability perfect at every width
  • Collapsible navigation — The header adapts for mobile with a streamlined layout that keeps key actions accessible without clutter
  • Optimized asset loading — Lighter textures and reduced polygon counts are served to mobile devices, cutting load times without sacrificing quality

Scroll-driven storytelling in action — animations, card reveals, and 3D scene responding to scroll

Results

Unforgettable First Impression

The 3D cityscape gives 1iQ a landing page that stands out in the crowded construction tech space.

Smooth Performance

Optimized 3D rendering and smart asset loading keep the site fast despite its visual richness.

Fully Responsive

Works beautifully across desktops, tablets, and smartphones.

Multiple Conversion Paths

Strategically placed CTAs and dedicated forms designed to turn visitors into users.

US-Market Ready

Polished, professional design that meets Silicon Valley SaaS standards.

Final Thoughts

The 1iQ project pushed us to blend 3D design, animation, and web performance into a single seamless experience. By combining Blender-crafted models with React Three FiberDrei, and Lenis Smooth Scroller, we delivered a landing page that doesn’t just inform — it immerses. For 1iQ, that immersive first impression is what sets them apart in the competitive US construction technology market.

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